So contrary to what most people think, Social Media is not all that new. It is quite a few years old now… five or more at least and there are a lot of businesses playing in this space. Some of them are doing it really well, and others are getting some fantastic learnings from it. Remember my rule… it doesn’t matter so much that you goof, what matters is what you do when you goof. So playing in this space… getting it a little wrong… coming back better is all good!
You haven’t missed the boat. Just because you’re still lagging behind the rest of us when it comes to SM does not mean you should just go home and shrug it off. Put your big toe in the water… then take a deep breath and you’ll find it to be a lot easier than you expect.
I found a cool site that pulls great examples from a lot of different places on Corporate types who are active in this space and making good progress. So instead of reinventing the wheel, check out this page from the Interactive Insights Group and see who’s doing what… I think you’ll be really surprised.
Apr 16th by Shannon
