I blogged earlier about a random idea I had about consumers being an active ingredient of a marketing/advertising campaign. The more I investigate, work in and ponder all things Social and Digital the more I can't help but think of 'Engagement' as being the Hero. There is bucket loads of information, insights and research out there that ...
Monthly Archives: November 2009
Textbook vs. Real World
I just read an article titled 'Why Social Media Purists Won't Last' and it reminded me of a blog I should have done two months ago but didn't. This post written by Jason Falls gives some very good arguements for how Social Media can no longer be maintained and guarded by the purists. ...
$250 if u will tweet this for me…
Do you care what it is exactly I want you to tweet? It's not porn, it's not racist or anything else offensive to your next door neighbor. What is it then? I want you to tweet a marketing message that has been disguised to appear genuinely from you. I'll give you $250 for pressing a ...
We don't email… we tweet and txt.
says Colin Powell's 14yr old grandson. Smart Marketers must stalk emerging media, study market trends and analyze the evolution of consumer behavior. It's what separates the good from those that are truly amazing. As I was reading up on Colin Powell's speech for his Dreamforce <sales> audience, a comment from his grandson struck me. Now I've heared this ...
Social Media Marketing… PR Executives vs. Digerati Strategists
Does it belong to the PR people ... or the Digital Ninjas and Social Strategists? Are there clear lines in the sand that enable both PR types and the digerati to play nice together? If you have any examples, thoughts, case studies - I'd love you ...
Social Media Audience – they're people – not sheep.
I wonder if brands think that their consumers, facebook fans, twitter followers or the like exist merely to be used by said brand? Do brands just throw a bunch of apps, tools, wikis and the like at a crowd of people hoping something will spark and then ...
What if…
an ad or a marketing campaign included the target audience as part of it's creative? The more I think about this, the more I like it.
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