I blogged earlier about a random idea I had about consumers being an active ingredient of a marketing/advertising campaign.
The more I investigate, work in and ponder all things Social and Digital the more I can’t help but think of ‘Engagement’ as being the Hero.
There is bucket loads of information, insights and research out there that states online users in this day and age are looking for:
1. Fame
2. An experience that they can share with their networks.
3. Immortality
Brands want the online audience to swap their cash for said product/service – Brands are active online in an effort to capture those sales. I can’t help but see two islands that need a bridge.
Online consumers are looking for something specific, Brands are also looking for something specific… marrying the two could prove to be more of a win win. All this leads me back to an earlier random thought – what if consumers were enabled to be an intricate part of an online marketing and ad campaign? Literally able to jib jab themselves into copy, banner ads, videos, photos and more.
side-bar: HAH! I love how jib jab can now wear both hats: noun and verb! That’s a great measurement of success for a brand – non?
Nov 30th by Shannon
