Mitch Joel, author, speaker and owner of Twist Image (Canadian based agency). He has some smart things to say. He knows SoMe and he believes content is king.
So I’m at an industry event the other night in London UK. If you don’t know Barry Furby, founder of Fresh Resources and the man behind Social Media Mondays, you;re likely to, sooner rather than later. As is the case with most industry events, there is an opportunity to network. So I did. His name is Jonothan Harris of Harrisment - a smart guy with a lot to say. Being sat next to me, he couldn’t help but notice when I flinched through a presentation on SoMe. He inquired as to what I was gasping over… and I told him. I asked him:
Is content king? or is it conversation? and does it change depending on whether you are in a b2b or b2c space?
He thought for a moment and responded – “The content of your conversation is king!”
By George… I think he’s got it. I think Mitch is spot on as well….only I’ll fold it up a different way and lay it out this like this -
Engaging your audience is king.
Be it conversation or content. Both must engage.
But hold up… do we know what engagement means? Me? I had to look it up to be sure to be sure. Some say it’s when you commit to marry. Some say its when gears mesh. Webster defines it as – to attract and hold by influence and power. I like Webster’s take.
Nov 06th by Shannon
as smart as those folks are, I tend to think that relevance is supreme
we are living in a hyper accelerated world with messages and content streaming from all sides
without relevance it is noise
however witty or entertaining or engaging or ‘personal’ or ….it might have been
cheers
Miro
miro
on November 10th, 2009I have to agree with “engaging your audience” it is how you should be communicating to your current market!
Awesome blog I came across your site after seeing “How Social Media enables the Job Search” awesome stuff it really is very interesting the way Social media is working and going to work in the future!!!
Luis from www.luisteixeira.co.za
on November 11th, 2009Is anything actually “king”, though?
* Content – only if it’s great.
* Conversation – only if it’s interesting.
* Engagement – only if it’s permitted.
How about research? Can research make content great? Possibly. Can research inform you what to converse about? Possibly. Can research show you where and when to engage? Possibly. Still doesn’t guarantee kingship, mind you
Danny Brown
on November 11th, 2009Brilliantly said Danny…. actually I like it so much I want to use it in my next workshop… Credit to you of course. Sometimes one finds it hard to see the trees for the wood.
Shannon
on November 23rd, 2009