Comments on: Social Media Marketing… PR Executives vs. Digerati Strategists http://www.shannonboudjema.com/2009/11/social-media-marketing-pr-executives-vs-digerati-strategists/ Thu, 24 Dec 2009 08:45:11 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Justin Robinson (@juxte) http://www.shannonboudjema.com/2009/11/social-media-marketing-pr-executives-vs-digerati-strategists/comment-page-1/#comment-169 Justin Robinson (@juxte) Thu, 17 Dec 2009 23:19:36 +0000 http://www.shannonboudjema.com/?p=1115#comment-169 Hi Shannon - It is interesting how different communication disciplines are all starting to aggressively pursue digital, but taking slightly different angles on it. PR firms are approaching it from a reputation management perspective. Then you have ad agencies finding increasingly more interesting ways for brands to play & interact in the digital space. Analytical / SEO types such as 6S marketing have also bitten into the pie and tried to figure it out. But personally, I don't think anyone owns it yet. Perhaps the best digital campaigns are informed by a wide range of perspectives; each different focus above has value to add / build off the others. Which leads me to wonder if a new type of agency (a hybrid / permutation / evolution of the above paths converging in the digital space) will rise to dominance. In any case, adaptive, nimble and entrepreneurial, within the context of a strong communications praxis, are probably good traits to have. Hi Shannon – It is interesting how different communication disciplines are all starting to aggressively pursue digital, but taking slightly different angles on it. PR firms are approaching it from a reputation management perspective. Then you have ad agencies finding increasingly more interesting ways for brands to play & interact in the digital space. Analytical / SEO types such as 6S marketing have also bitten into the pie and tried to figure it out. But personally, I don’t think anyone owns it yet.

Perhaps the best digital campaigns are informed by a wide range of perspectives; each different focus above has value to add / build off the others.

Which leads me to wonder if a new type of agency (a hybrid / permutation / evolution of the above paths converging in the digital space) will rise to dominance. In any case, adaptive, nimble and entrepreneurial, within the context of a strong communications praxis, are probably good traits to have.

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