says Colin Powell’s 14yr old grandson.
Smart Marketers must stalk emerging media, study market trends and analyze the evolution of consumer behavior. It’s what separates the good from those that are truly amazing.
As I was reading up on Colin Powell’s speech for his Dreamforce <sales> audience, a comment from his grandson struck me. Now I’ve heared this many times before and I’m sure we will all hear it many times after, but the Gen Z generation (the oldest age right now is 16) are not using email. They are tweeting, txting and using other forms of Social Networing (SNing) to engage.
So what does this mean two years from now? What does it mean today? Will email disinegrate or will it evolve? Intersting – non?
This blog could go in many many different directions at this stage, but Im going to put my smart marketer hat back on and say, knowing your audience is key to your success.
Nov 22nd by Shannon
