Comments for shannonboudjema.com

Comment on Think Different! by Salina Washington

Salina Washington — Thu, 24 Dec 2009 08:45:11 +0000

Great video! Thanks for sharing.

Comment on Think Different! by Wojtek Hoch

Wojtek Hoch — Tue, 22 Dec 2009 01:52:23 +0000

My all time favourite apple commercial – I can clearly associate with that. On somewhat smaller scale thou:).

Comment on Social Media Marketing… PR Executives vs. Digerati Strategists by Justin Robinson (@juxte)

Justin Robinson (@juxte) — Thu, 17 Dec 2009 23:19:36 +0000

Hi Shannon – It is interesting how different communication disciplines are all starting to aggressively pursue digital, but taking slightly different angles on it. PR firms are approaching it from a reputation management perspective. Then you have ad agencies finding increasingly more interesting ways for brands to play & interact in the digital space. Analytical / SEO types such as 6S marketing have also bitten into the pie and tried to figure it out. But personally, I don’t think anyone owns it yet.

Perhaps the best digital campaigns are informed by a wide range of perspectives; each different focus above has value to add / build off the others.

Which leads me to wonder if a new type of agency (a hybrid / permutation / evolution of the above paths converging in the digital space) will rise to dominance. In any case, adaptive, nimble and entrepreneurial, within the context of a strong communications praxis, are probably good traits to have.

Comment on $250 if u will tweet this for me… by Tweets that mention $250 if u will tweet this for me… -- Topsy.com

Tweets that mention $250 if u will tweet this for me… -- Topsy.com — Mon, 23 Nov 2009 14:10:03 +0000

[...] This post was mentioned on Twitter by Maddie Grant and Shannon Boudjema, Bethany Deines. Bethany Deines said: RT @maddiegrant: $250 if u will tweet this for me… http://bit.ly/8e12yI Take time to read this article…very enlightening! [...]

Comment on $250 if u will tweet this for me… by Maddie Grant

Maddie Grant — Mon, 23 Nov 2009 14:07:08 +0000

I totally agree. This is evil. As I mentioned on Dave Fleet’s post about this, social media is about trust and about word of mouth, and this is just gaming the system and turning it all to spam. Yuck.

Comment on $250 if u will tweet this for me… by Shannon

Shannon — Mon, 23 Nov 2009 12:58:23 +0000

You present both cases very well. I too can see both sides of this coin. I’m less uncomfortable with the Ad.lys of this world who give some sort of disclosure that what you’re seeing is in fact a paid ad but for every full disclosure you will have ten in disguise which I think will contribute to a significant change in this space. Change is not always bad of course… but in this case I think we’ll see a further fragmenting of tribes who are far more hesitant to participate beyond their immediate community… hmm. But then is that such a bad thing?

Comment on Is content king? What about conversation? Is that king? by Shannon

Shannon — Mon, 23 Nov 2009 12:54:38 +0000

Brilliantly said Danny…. actually I like it so much I want to use it in my next workshop… Credit to you of course. Sometimes one finds it hard to see the trees for the wood.

Comment on $250 if u will tweet this for me… by Conflicted About Ad.ly | davefleet.com

Conflicted About Ad.ly | davefleet.com — Mon, 23 Nov 2009 12:01:49 +0000

[...] I don’t recoil to the same extent as others (Shannon Boudjema outlines her concerns succinctly here), I still feel uneasy about the [...]

Comment on What if… by Danny Brown

Danny Brown — Tue, 17 Nov 2009 17:48:49 +0000

The ultimate focus group… I likey!

Comment on The Convergence: Social Media, Marketing, PR, and your Customers. by Michelle

Michelle — Mon, 16 Nov 2009 11:44:23 +0000

i do Social Media Marketing specially when promoting a new website or an affiliate product. Social media is more effective than offline advertising in my opinion.