So here’s a crazy idea… You go to the grocery store, you pull out your swipe card of some sort and insert said loyalty card into the shopping cart to free it – you proceed to shop!
What if the shopping cart was some how transformed when you stuck your card into it? What if the shopping cart recognized you, welcomed you by name… asked if you had a list to scan and helped you through out your grocery marathon with locations and information on these cans of beans are currently on sale for but those cans of beans are …?
Wouldn’t it be cool to have an assistant in the store right at your finger tips – select the “where is” button. punch in first three letters – van – and presto, you are getting directions on your digital map of where the vanilla exrtract is located.
Having your very own Knight Rider version of the shopping trolley would be fun… but hey you Marketers! Imagine the data collection… the cross sell/Up sell you could be doing at the time of purchase… not at the point of sale.
If there are any techie geeks out there <preferably in London England> who get this and are somewhat entrepreneurial… come see me.
The future is bright! The future is data!
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