That’s right! Bernard Lachance and his social media approach landed him in Chicago, next to Oprah performing for her and her audience. See my original blog on Bernard Lachance here. http://therenaissanceeffect.wordpress.com/2009/04/14/micro-is-the-new-big/
I have to say it again… the power has shifted to the people. Social Media provides a very interesting playing field where the creative, engaging and talented can very well get their own without <or in some cases, in spite of> big business. Well done Bernard Lachance! This is a brilliant case study for the rest of us btw…
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Shannon, like your work and your site. If Opra misses your note, perhaps hooking up with CNN may help… you probably thought about it already.
Hey YadiYadi – thanks for your note… and truth be told.. never did think of CNN but that would have been a good angle too! Mr. Bernard Lachance of Montreal got his audience with Oprah! What I love about this is that he did it using Social Media! SMART!