The key to it all is… conver-sashee-yon!

Hmmmm – You’re at a party. You get introduced to someone and for the next 15minutes they have torn down a one way street called “MeMyselfAndI” and you are literally dying to find a way out. Finally you resort to the whole “I need a refill – excuse me for a moment” and you bolt for the nearest window!

What just happened? you were trapped into hearing nothing more than advertisements, one way messages and a bunch of sales shpeel that not only grated on your last nerve, but is sure to keep as much distance as possible between you and them forever and ever amen.

Right – So let’s step into the world of Social Media keeping in mind that one way messages and advertisements aren’t all that effective. So what do you do?

You ask questions. You listen. You observe. You respond intelligently. Hmmm – sounds a lot like a conversation – non? Yup! A conversation… this isn’t marketing the way yo’ daddy did it.

Social Media offers a ton of catalysts for you to use to enable a conversation. For example, you would set up a profile on Twitter. Follow likeminded people, listen to the conversation, interject when you have value to add, share articles, links and more – then nip over to digg.com – open an account there and start digging key articles. Then why not create a brilliant video or something using 12seconds.tv that gives people a laugh, a desire to share, digg, fark or whatever. There really are a ton of different options out there to utilize when engaging Social Media to converse with the masses.