Tweeting for coke!

Yikes! It’s heee-rrre! Getting paid to advertise on your profile…

So my earlier blog about when will Kutcher be tweeting for coke got me thinking. In this space, 78% of people trust the opinions of their network. 20% of people trust advertising. So if Kutcher tweeted for coke… is that advertising? Perhaps… but does that matter. Coke may get far more bang for their buck by giving the people a reason to tweet about coke.

Eeeeee! So stay with me…. if brands could tap a community and do something that made life more amazing for those people… those people would probably tweet their little hearts out. Hmmm. So, the moral of the story is – Coke = Amazing at Life! No, I’m kidding. My point is this; what happens when brands discover the power of the people?

You have utopia*!

*Utopia is defined as a marketer who’s product or service doesn’t need real promotion because the consumers are frigging fanatics and propel the message amongst the people for the marketer.