I’ve been processing this post for several days now. I wasn’t quite sure what I was on about. I knew I was seeing a lot of unnecessary errors and bandwagons headed for a crash but I wasn’t quite sure how to articulate it. I think I just figured it out.
The social space is becoming overcrowded and far too noisy with good intentioned but severely misled individuals and brands. The result? A whole lot of noise. For most this isn’t a big deal, simply unfollow or look elsewhere. I have that tendency to slow down, lend a hand or an opportunity for some banter to see how to improve the situation – when I feel so inclined.
What’s the core underlying problem?
- Zero strategy. If you have no online consumer research or market understanding to identify a key insight from to then build a strategy… you are just making noise. And by default, developing a strategy usually means you need some solid understanding of marketing basics.
- Complete disregard for the future. Sometimes you have to start with your Exit Strategy. Or at least start from where you want to be a year from now, sometimes it makes sense to look four years out. Knowing the end result allows you to work backwards effectively calculating where you start.
- Perception that SoMe is a FB profile or a series of tweets. It’s anything but that. (deep sigh) The get rick quick mentality needs to go. It doesn’t work for diets, money or in this space either. Facebook Fan Page with x number of fans is not an objective without a clearly defined purpose and reason.
Has anyone seen the #Nestle Facebook Fan Page yet? HAH! Thanks to @HoffLimits for the link.
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