Tag Archive: audience

We don't email… we tweet and txt.

says Colin Powell's 14yr old grandson.   Smart Marketers must stalk emerging media, study market trends and analyze the evolution of consumer behavior. It's what separates the good from those that are truly amazing.    As I was reading up on Colin Powell's speech for his Dreamforce <sales> audience, a comment from his grandson struck me. Now I've heared this ...

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Social Media Audience – they're people – not sheep.

I wonder if brands think that their consumers, facebook fans, twitter followers or the like exist merely to be used by said brand? Do brands just throw a bunch of apps, tools, wikis and the like at a crowd of people hoping something will spark and then ...

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