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That’s right! Bernard Lachance and his social media approach landed him in Chicago, next to Oprah performing for her and her audience. See my original blog on Bernard Lachance here. http://therenaissanceeffect.wordpress.com/2009/04/14/micro-is-the-new-big/

I have to say it again… the power has shifted to the people. Social Media provides a very interesting playing field where the creative, engaging and talented can very well get their own without <or in some cases, in spite of> big business. Well done Bernard Lachance! This is a brilliant case study for the rest of us btw…

http://www.theglobeandmail.com/servlet/story/RTGAM.20090506.wsinger06art2241/BNStory/Entertainment/home

May 06th by Shannon

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I love brilliant minds – looovvve them! Meet Bernard Lachance. Cuty, smartypants and musically talented too! Mr. Lachance has leveraged some basic social media tools to get the attention of one Oprah Winfrey! That’s right! The big O herself!

[youtube=http://www.youtube.com/watch?v=tohGOH20aGA]

And if blogging about him wasn’t enough… I decided why don’t I just knock on Oprah’s door and let her know that a fellow Canadian would like to make her acquaintance. So I did. See note below. Watch this space. HAH!

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Hello Oprah!

I am a marketing & advertising professional. I stalk emerging media, market trends, social media, consumer behavior and in my travels, more often than not, I come across brilliance!

So… I am sending you a note on behalf of someone I have never met but have uber respect for… his name is Bernard Lachance… and he is trying to reach you with a message using some basic Social Media tools. I felt compelled to not only blog about him <www.TheRenaissanceEffect.com> but to reach out to you directly to let you know he’s someone you may want to meet preferably before May 2009.

You can view his invitation for you and the lovely Gayle here: http://www.youtube.com/watch?v=tohGOH20aGA

Thanks for being amazing at life.

Apr 14th by Shannon

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