shannonboudjema.com

Yikes! It’s heee-rrre! Getting paid to advertise on your profile…

So my earlier blog about when will Kutcher be tweeting for coke got me thinking. In this space, 78% of people trust the opinions of their network. 20% of people trust advertising. So if Kutcher tweeted for coke… is that advertising? Perhaps… but does that matter. Coke may get far more bang for their buck by giving the people a reason to tweet about coke.

Eeeeee! So stay with me…. if brands could tap a community and do something that made life more amazing for those people… those people would probably tweet their little hearts out. Hmmm. So, the moral of the story is – Coke = Amazing at Life! No, I’m kidding. My point is this; what happens when brands discover the power of the people?

You have utopia*!

*Utopia is defined as a marketer who’s product or service doesn’t need real promotion because the consumers are frigging fanatics and propel the message amongst the people for the marketer.

May 11th by Shannon

Continue Reading

So I  just had a thought… I wonder when we will start seeing celebrities endorsing products and services using Social Media… or is this already happening? Will this work? I’m thinking yes. Hell Barack Obama reaches out to me regularly… he proves that he gives a damn and sprinkles his fairy dust all over this space which most definitely will create a desire to follow, track and support what he does.

 Let me know if you find any celebs plugging products on twitter…

It will be very interesting to see what happens to this space now that some of hollywood’s finest have moved in.

Thoughts?

Apr 29th by Shannon

Continue Reading