Social Technology is an enabler. It enables <insert said business, brand, product, service> to remain (or in some cases, become) relevant.

Although the fundamentals are the same, the way social technology manifests depends on where your efforts are focused.

For the business – create the right message in the right places that generates the pull that delivers the talent, investors and attention that you need to move the needle. Think: Recruitment. Investors. Media.

Inside the business – facilitate a culture of change that reduces overhead costs, increases employee retention rates and makes business more efficient. Think: Management. Employees. Operations.

Outside the business – consistently deliver relevant moments of truth that make your customers not only fall in love with you, but tell their communities about you. Think: Existing Customers. New Customers.

Roping in Social Technology at the point of purchase can work although I am a fan of leveraging social technology holistically. Taking advantage of its benefits and efficiencies from start to finish. My experience has been that this typically makes for far better and more consistent moments of truth for your customer and by default, your shareholders.

photo credit: GTPS

Does anyone else have warmed cockles over this initiative by timesonline.co.uk ? I am of course fascinated to see the results this achieved… not just kick ass solutions to their problems, but how they responded, when they responded, how many and with what sort of content?

Do you ever observe a project being managed by way too many? It’s frustrating… wasteful and causes one to frequently roll the eyes at the tail spins we all are forced to endure. Why do we not experience the same sort of frustration with online collaboration? Why are we heaps and bounds ahead of ourselves when we engage a community to help us problem solve and more towards a solution.

I wonder what sort of impact a social media tool within the workplace would have on work force efficiencies? <I could barely type that last sentence fast enough…. the answer kept shoving it’s way through to the fingertips…> It would have a massive friggin impact on work force efficiencies. See last post on how Social Media can support, no wait, enable astounding business results by stakeholder channel.

Social by default means more than one person. non? we is better than me. social media enables the we is better than me phenomenon.

Have you been to www.mybo.com yet? <MyBarackObama> – hmmm, fast forward to the next presidential election… what sort of impact will Obama’s collaborative, social we is better than me, efforts have on him being re-elected?

I’m observing. I’m observing a lot. One thing that I’ve come across consistently when talking to Entrepreneurs is this; Creating magic for their clients is hands down, completely doable. Creating magic for one’s self – a dud! Why? Is it because there is something to be said for collaboration, sounding boards, and different perspectives? Yes! We really is better than me.