Tag Archive: consumer behavior

Social Media | zero to educated in minutes

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Social Media isn't just for consumers.

Socializing your marketing communications initiatives is nothing new. Any good marketer understands a holistic approach must be taken, and socially empowering your campaign is a given. If you're a little uneasy with that last statement, consider this: Your audience dictates your approach - yes? Your audience is a diverse, savvy group who are active online. Neilsen confirms ...

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Smart marketers follow their consumers…

Smart marketers also: 1. Monitor Industry trends. 2. Keep a close eye on consumer behaviour 3. Perpetually ask themselves - Why? What does this tell us? <Take a deep breath here...> 4. Analyze emerging trends as they relate to their cosumer to create kick ass solutions that the ...

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It starts with research

or knowing your market. Or knowing the need or knowing something! Can one really benefit from stalking current and emerging trends? Yes! When you know who the people are, what's important to them, what they like, don't like and how they like it said - well chances are, if you connect the dots, you'll be closer ...

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