I blogged earlier about a random idea I had about consumers being an active ingredient of a marketing/advertising campaign. The more I investigate, work in and ponder all things Social and Digital the more I can't help but think of 'Engagement' as being the Hero. There is bucket loads of information, insights and research out there that ...
Tag Archive: consumer insights
What if Loyalty was at the Shopping Cart?
So here's a crazy idea... You go to the grocery store, you pull out your swipe card of some sort and insert said loyalty card into the shopping cart to free it - you proceed to shop! What if the shopping cart was some how transformed when you stuck your card into it? What if the ...
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