I wonder if brands think that their consumers, facebook fans, twitter followers or the like exist merely to be used by said brand? Do brands just throw a bunch of apps, tools, wikis and the like at a crowd of people hoping something will spark and then ...
Tag Archive: consumers
Brands in mirror shd be smaller than they appear.
I feel like I keep saying the same thing but with different spins. Not necessarily a bad thing... so here I go again... more reasons why I believe Small is the New Big. Landscape: 1. The power has shifted from the boardroom to the people. Don't believe me? Ask me about: Dell, H&R block, Bernard Lachance, Facebook ...
Acquisition, Retention, Fanatics
How you acquire customers is somewhat different to how you retain customers which is somewhat different to how you create fanatics. Acquisition or the art of acquiring customers involve a number of things:First you need a product or service that people want to pay for.Then it would be in your interest to identify who your customer is. Really get ...
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