Mitch Joel, author, speaker and owner of Twist Image (Canadian based agency). He has some smart things to say. He knows SoMe and he believes content is king.

So I’m at an industry event the other night in London UK. If you don’t know Barry Furby, founder of Fresh Resources and the man behind Social Media Mondays, you;re likely to, sooner rather than later. As is the case with most industry events, there is an opportunity to network. So I did. His name is Jonothan Harris of Harrisment - a smart guy with a lot to say. Being sat next to me, he couldn’t help but notice when I flinched through a presentation on SoMe. He inquired as to what I was gasping over… and I told him. I asked him:

Is content king? or is it conversation? and does it change depending on whether you are in a b2b or b2c space?

He thought for a moment and responded – “The content of your conversation is king!”
By George… I think he’s got it. I think Mitch is spot on as well….only I’ll fold it up a different way and lay it out this like this -

Engaging your audience is king.

Be it conversation or content. Both must engage.

But hold up… do we know what engagement means? Me? I had to look it up to be sure to be sure. Some say it’s when you commit to marry. Some say its when gears mesh. Webster defines it as – to attract and hold by influence and power. I like Webster’s take.