I feel like I keep saying the same thing but with different spins. Not necessarily a bad thing... so here I go again... more reasons why I believe Small is the New Big. Landscape: 1. The power has shifted from the boardroom to the people. Don't believe me? Ask me about: Dell, H&R block, Bernard Lachance, Facebook ...
Tag Archive: fanatics
Free Tanning Session … but only if you're a new customer.
Yikes! I saw this sign en route to a meeting ... not kidding... word for word! I wanted to pull over and blog about it immediately - it irritated me that much. People... you can't penalize the customers you are trying to retain in order to acquire new ones or even be perceived as doing so. Yes, ...
Acquisition, Retention, Fanatics
How you acquire customers is somewhat different to how you retain customers which is somewhat different to how you create fanatics. Acquisition or the art of acquiring customers involve a number of things:First you need a product or service that people want to pay for.Then it would be in your interest to identify who your customer is. Really get ...
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