Tag Archive: How to

Brands in mirror shd be smaller than they appear.

I feel like I keep saying the same thing but with different spins. Not necessarily a bad thing... so here I go again... more reasons why I believe Small is the New Big. Landscape: 1. The power has shifted from the boardroom to the people. Don't believe me? Ask me about: Dell, H&R block, Bernard Lachance, Facebook ...

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The key to it all is… conver-sashee-yon!

Hmmmm - You're at a party. You get introduced to someone and for the next 15minutes they have torn down a one way street called "MeMyselfAndI" and you are literally dying to find a way out. Finally you resort to the whole "I need a refill ...

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How to Social Media – the Burtis way!

http://bit.ly/11BBQ4 - Brilliant, real life example of how Social Media should be done. Read, comment and let me know what you think. Keith has a lot to say, a lot of great experience and he's happy to share it.

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Social Media and the Rules of Engagement

Marketing has evolved people... we're playing in a different environment and some of us are getting burned! What may be common sense to some is news to others... let's see if we can't prevent a few more unfortunates from getting slaughtered in the online space.   Rule number 1 - It very likely that you ...

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