an ad or a marketing campaign included the target audience as part of it’s creative? The more I think about this, the more I like it.

Is probably easier than you think. Ponder this – The man who believes himself to be in the taxi business won’t go nearly as far as the man who believes himself to be in the transportation business. What business are you in? Can you diversify your core business? Say you had a residential cleaning business, are you in the business of cleaning or in the business of giving people back their time? If you provide a clean home, perhaps you could provide a home cooked meal? What about a pick up/drop off drycleaning service?  You may be able to introduce additional income streams if you first broaden your business model. Another added benefit to introducing additonal product lines? – when you have multiple product lines with the same customer they are far less likely to leave you. Think about it – do you have a telephone provider and an internet provider or do you have a provider who sells you phone, internet and cable as a package? Hmm…