Rude Tube – a program that airs on British TV that features the most viral YouTube videos for the non digital audience. Channel 4 (UK) is now set to air all long content on YouTube. GoogleWave (currently in very beta phase) is being deemed as the communication and collaboration tool set to revolutionize how we engage and converse… again.

This and a conversation I had a couple weeks back got me thinking; what is the ideal marcomms mix? Social definitely has its place at the table, but then so does; digital and traditional for that matter. Digital is anything you do online that doesn’t facilitate a conversation although some consider social media in the digital bucket. . Traditional marketing absolutely has a seat at the table but I think the creative content and execution of it has considerably stepped up its game.

Each of these vehicles on their own are very cool and bring merit in what they can offer… but real magic happens when you consider all three as part of one holistic plan.