Real success comes from embracing the attitude that produces a behaviour. This assumes that how you do anything is how you do everything. The same applies when it comes to being socially inclined. A Social Media (SoMe) attitude here, means we’ll see it over there, and there and there.

The more inexperienced among us – the copy and paste artists – tend to miss out on the big picture, instead perceiving SoMe to simply be a tactic: a facebook fan page, a random broadcast on twitter or a half baked question posted in a linkedin group.

Embracing a SoMe attitude is not only likely to do wonders for your business, it will probably make the world you live in, a better place. The attitude? Nothing new here – it’s quite similar to how one should behave in the real world.

• Listen… then speak. It’s not all about you…

• Join the conversation or community by asking yourself? “What can I bring to the table?” Or “what additional information do I need so I know what to bring to the table?” – then ask the questions… then see first question.

• Provide value. This means for them… not you.

• Monitor the response, adjust accordingly.

When it comes to business, the same attitude applies inside and outside your business:

Recruitment – how you hire, how you engage recruitment agencies, candidates, your network of people who know people who would be ideal in the specified role.

Operations – if there was ever a department that would flourish with a SoMe attitude, this would be it. Oh! Operations and Customer Service.

Customer Service – it amazes me how many companies go out looking for marketing and advertising campaigns to deliver them sales, to make up for the churn. You don’t need another sales promotion. What you need is to Listen… to your customer complaints.  Join the conversation to make sure you heard properly, then give them what they want, monitor the reactions of your customer.

Sales – Oh my! Imagine a sales team that listened to your needs, understood what you really needed then produced the solution to said need. Imagine what would happen if the organization listened to the sales team. If marketing and sales listened to each other.

If Social Media becomes your attitude, then it’s evident in all that you do. It makes for more efficient business, it is likely to plug the holes and increase the sales.

photo credit: TBSteve