So I was driving home from The Hammer tonight thinking about twitter and business. Specifically, a business that I thought should not or could not benefit from using Twitter.

Side bar!

I found myself in an aisle at Wal Mart – desperately looking for one of those shiny happy blue people to point me in the direction of a individual size blender that mushes ice real good. Could I find one? Nope! Not a flamin soul for aisles and aisles. I thought.. damn… if Wal Mart were on twitter I could have someone tweet me the aisle number that houses the blenders.

Anyway, back to my original thought… is Twitter <or Social Media in general> for all businesses? Twitter is the evolution of Customer Service. Don’t believe me? Ask Ford’s Scott Monty. Or why not Zappos… who just sold themselves to Amazon for a mere $950million.  Social Media affords companies another, efficient, cost effective way to address customer concerns in real time.

So I guess if your business doesn’t give a monkey’s about giving good customer service, <please read Business Beware> then yeah, I guess Twitter isn’t something you should consider, explore or bother yourself about!

Oh! What’s that? Your customers are businesses… oh! so that’s why you’re exempt… ahh ok. So you deal with machines? Fair enough.

Seriously folks… I am putting a big fat double dare out there.

Here goes… if you think there is a business out there that doesn’t need to consider Twitter or Social Media in general for that matter… lemme know. I’d love to put myself to the test and see if there is in fact a company out there that would get absolutely no value from emerging media, capitalizing on market trends or tapping in to the evolution of society.

Go on! Think of one and post it here…. I’ll bet I can come back with at least two real tangible ways that demonstrate real value.