Seth Godin says small is the new big… I wonder if flat is the new order of business? I do believe we are in the midst of a recession unlike any seen before… including the Great One probably in part to globalization, ever evolving technology and a society that has never been more fiscally abusive than as of late.

If you take a few steps back and observe what’s going on from the 50,000ft view… we are most definitely seeing a shift from the world of Macro evverything to individual micro worlds connected to another person’s micro world connected to …

Where is this leading us? What impact will this sort of mass sharing have on us? On our business? Our job search? Our purchase decisions? I believe Seth is right… small is very much the new big. Is the tall and robust capitalistic world we live in  getting flatter? If our consumers are online more often than note talking to their connections within their micro world about what’s great and what isnt… then how does one influence that individual so that the referral of a brand given to their peer is not only positive, but one that insinuates stupidity if not used in place of the others? Before – Company – Ad Agency – Mass Media – Living Rooms – Consumer… Hmmm! This doesn’t work anymore.

We are networking within our micro worlds to get work, drive business, increase sales, get referrals, get reviews on products, trips and more. We are starting to dabble more with strategic alliances; I form a mutually beneficial relationship with you to further both of our needs.  

I do believe every cloud has a silver lining… I wonder what this recession’s silver lining will be… and will it’s silver lining only be silver to a few … while being a knife to others? But that’s where evolution comes in… and smart marketers follow and evolve with their consumers – right?