Tag Archive: ShannonBoudjema

#MAPmad #SoCol and the social life cycle

#MAPmad = Marketing - Advertising - PR mad I'm speaking at Social Collective ( #SoCol ) end September here in London. It's at an event committed to raising the bar in SoMe designed for an audience of intermediate to advanced level industry types. The perfect audience for my #MAPmad debate. Recently, while in Soho downing ...

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Make mine a niche – berries not lime!

The Facebook story of April 2010 got my tongue wagging: What is the value of generalist and bigger than life communities? Is Facebook shimmying to the monopoly corner? The advertising model #AdMad is broken, what does the right one look like? What does this all ...

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Google Wave – what does this mean 12months from now?

What is Google Wave? Glad you asked. There is a link to an hour, 20 minute video on you tube if you're so inclined... or you can just have a peak at a brief summary here: So what does Google's Wave, (founded by the two who brought ...

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