Does my business even need social technology?View more presentations from Sboudjema.
Tag Archive: Social Media Marketing
What are you making? history or noise?
I've been processing this post for several days now. I wasn't quite sure what I was on about. I knew I was seeing a lot of unnecessary errors and bandwagons headed for a crash but I wasn't quite sure how to articulate it. I think I just figured it out. The social space is becoming overcrowded ...
The case for real!
I think I understand the difference between Online Marketing and Social Media... or as someone recently pointed out to me... not Social Media... but Word of Mouth (WOM). I guess we're finally starting to enforce some nomenclature :) Online Marketing which takes traditional marketing but makes it web ready evokes this reaction:
Reading about it vs. living it!
Two very different things. We all know that text book knowledge is one thing... actual hands on work experience is another. My point is this - Social Media and the world that it is needs to be played with, practised, fudged, screwed up, excelled at and train wrecked ...
Brands in mirror shd be smaller than they appear.
I feel like I keep saying the same thing but with different spins. Not necessarily a bad thing... so here I go again... more reasons why I believe Small is the New Big. Landscape: 1. The power has shifted from the boardroom to the people. Don't believe me? Ask me about: Dell, H&R block, Bernard Lachance, Facebook ...
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