I blogged earlier about a random idea I had about consumers being an active ingredient of a marketing/advertising campaign. The more I investigate, work in and ponder all things Social and Digital the more I can't help but think of 'Engagement' as being the Hero. There is bucket loads of information, insights and research out there that ...
Tag Archive: Social Media
$250 if u will tweet this for me…
Do you care what it is exactly I want you to tweet? It's not porn, it's not racist or anything else offensive to your next door neighbor. What is it then? I want you to tweet a marketing message that has been disguised to appear genuinely from you. I'll give you $250 for pressing a ...
What if…
an ad or a marketing campaign included the target audience as part of it's creative? The more I think about this, the more I like it.
Google Wave – what does this mean 12months from now?
What is Google Wave? Glad you asked. There is a link to an hour, 20 minute video on you tube if you're so inclined... or you can just have a peak at a brief summary here: So what does Google's Wave, (founded by the two who brought ...
Recipe for success?
Rude Tube - a program that airs on British TV that features the most viral YouTube videos for the non digital audience. Channel 4 (UK) is now set to air all long content on YouTube. GoogleWave (currently in very beta phase) is being deemed as the communication and collaboration tool set to revolutionize how ...
3 months is all I got.
You need a plan. You want to know why Social. How Social. And ultimately you want a plan to get you where you need to go. Easy. We tap into the conversations, perceptions and sentiment about your brand, product, service. Then we go to ...
What do we call this social space? Take the poll!
I've seen a lot of different names for this social space we are all playing in. Social Media. New Media. Emerging Media. Interactive or Digital. I'm thinking consistency is a good thing so am interested in what your thoughts are on this. Give us your two cents! Take the poll and see the results here:
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