Gone are the days of Leave it To Beaver. Gone are the days of business ignoring the complaints of their paying customers. Woe be to those businesses who decide that “customer 547819 will get over it… we’re too busy to deal with that silly complaint. ”
Meet Halifax Msuician, Dave Carroll. He took a united airlines flight and checked his guitar. Baggage handlers were scene tossing the luggage and said guitar onto the trolley. Breakables? What’s breakable?
Fast forward one year. Dave Carroll is still trying to get United to compensate him for their careless baggage olympians. He is frustrated and probably quite pissed off. So what did he do? He took to Youtube and sang his little heart out over United Breaking Guitars.
What happened? 600,000 views later and Dave Carroll is among main stream media telling his story. He has been flooded with support emails… friend requests and has been inundated with requests to appear/perform from Vegas to Oprah. You can bet United is now all ears and now all ready to help right their wrong… hell, it’s only been a year… not bad for big corporate business – non?
Interesting. This has resulted in Dave Carroll not only getting United’s attention… but he has received a number of requests from guitar shops to fix his guitar for him out of sympathy… awareness across north america of his musical talents and of course… another great case study for the SM books.
See Dave’s full story here: http://www.theglobeandmail.com/news/technology/songwriter-overwhelmed-with-success-of-united-breaks-guitars/article1213060/
Jul 10th by Shannon
